betterland foods™ presents plant-based whey protein products.
betterland milk™ woo™ candy bars
betterland foods™ created a portfolio of delicious animal-free dairy products that tread lightly on the land, are kind to our bodies, and promise to delight as a trusted solution for a more resilient and sustainable food system.
betterland™ products are Ethical • Sustainable • Cruelty-free • Animal-free.
betterland™ products uplift & focus on the food system at every stage of food production, from sourcing planet-friendly ingredients to world-class formulations and eco-friendly packaging.
Our story begins with a transformational protein.
In 2020, as the pandemic disrupted life the world over, prescient food pioneer Lizanne Falsetto was intrigued by the influx of food scientists creating cleaner, alternative proteins without the direct use of animals. With decades of experience as the founder and world-renowned CEO of thinkThin®, Lizanne had kept a finger on the pulse of food innovation, and saw an opportunity to disrupt the food industry for good.
betterland foods™ was founded on the vision of what a kinder, more sustainable food system could look like. As some of the world’s leading innovators in food formulation, Lizanne and her team committed to cracking the code on turning the raw materials and building blocks of these alternative proteins into craveable, delicious foods that deliver on health while treading gently on the planet, creating a better food future for all.
betterland™ products are healthier for people, animals, and the planet — at a time when we need it most.
How we make our food foundationally changes the world around us.
We built our brands around the belief that a healthier population and planet are possible NOW, not later.
Introducing…
98% of the population eat candy - woo™ is a guilt-free option with
half the sugar & 2x the protein of the leading chocolate bar brands…
woo™ bars are 100% INDULGENCE & ZERO REGRET with:
Half the sugar • 2x the protein • Cow & Animal-free • Vegan* • Gluten-free • Kosher • Fairtrade America Chocolate • A must-have for any sweet tooth looking for protein enriched healthy snacks • A perfect staple for the family pantry.
*Not suitable for those with milk allergies.
woo™: Rethinking the traditional candy bar.
Chocolate candy bars are a $22B category, whose #1 ingredient is sugar and has seen little to no innovation in the past almost 100 years.
It’s time for a change.
The top 11 chocolate bars in the US contain an average of 26.5g of sugar (50%+) with 238+ calories and only 3.2g of protein.
The #1 disease in the world is diabetes; reducing sugar and simple carbs helps address some of those health concerns.
woo™ is betterland’s answer to the candy bar conundrum - we believe candy and nutrition are merging.
Introducing…
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Plant-based Whole Milk
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Plant-based Reduced Fat
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Plant-based Extra Creamy
67% less sugar than traditional milk - and kinder to our bodies. betterland™ also contains the same vitamins & protein content as cow’s milk.
As part of our promise for no trade-offs…
betterland™ milk: milk, evolved.
it froths • it whips • it steams • it bakes • it performs.
From our kitchen, proven family favorites made with betterland™ milk.
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Mixed Berry Cheesecake
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Froth it!
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Iced Coffee
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Creamy Pasta Bake
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Oatmeal
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Chocolate Pudding & Whipped betterland™
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Whip it!
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Black Rice & betterland™ milk
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Cereal + betterland™ milk
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Classic Chocolate Chip Cookies
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Blueberry Cake
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Mudslide Martini
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Tuscan Olive Oil & Apple Cake
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Happy Hour Rum Cocktail
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betterland™ Ricotta
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Meyer Lemon Tart
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Mini Glazed Berry Pie
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Plain betterland™ yogurt
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Dreamy & Creamy betterland™ Ice Cream
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Strawberry Smoothie
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Granola & betterland™
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Yogurt Parfait
Lizanne Falsetto
Food & Protein Pioneer, CEO, Founder & Chairman of betterland foods™
Our Founder
Lizanne Falsetto
CEO & Chairperson
Years before she became a world-renowned CEO, Lizanne Falsetto began her entrepreneurial journey at her kitchen table, inspired both by a family recipe and desire to solve a personal problem. On that table, the original thinkThin® bar was created: a revolutionary bar that would become one of the most sought-after health foods on the market.
Lizanne is a prescient food pioneer and protein expert who understood the benefits of a high-protein, low-sugar lifestyle 20 years before the widespread adoption of the ketogenic diet. As thinkThin® scaled to reach a global audience, Lizanne became one of the first in the industry to highlight “gluten-free” on product packaging, ultimately paving the way for an entirely new retail category on store shelves: the nutrition bar. Lizanne’s original instinct for a clear market opportunity in health food evolved into a 20-year tenure as CEO of one of the fastest-growing health food brands in history. thinkThin® was acquired by Glanbia in late 2015.
Our Formulator
Bill Pickar
Bill started his career at Procter and Gamble in operations management after graduating from UC Berkeley. In his career, Bill led operations for Nancy’s Specialty Foods (acquired by Heinz, USA), Discovery Foods (acquired by Windsor Foods/Ajinomoto), thinkThin® (acquired by Glanbia Performance Nutrition) and most recently Kate Farms, scaling the company from startup to the fastest-growing plant-based medical food company in the world.
